Jayson Demers says, “Most search-engine optimizers focus on purely organic results, based around keywords related to your brand or industry. For example, if you’re a marketing agency, you probably spend time optimizing for phrases like “online marketing agency.”

The problem is, though, that by using such phrases, you’re relying on search users who aren’t already aware of your specific brand and are merely searching for the products or services you offer.

But what about the users who already know your brand? You want those people to see results that favor your brand and influence higher click-through and conversion rates, right? As an example, if you search for my company’s name, AudienceBloom, you’ll see several key features to aim for in a branded search:

A strong headline and description. The first thing you’ll note is the headline and description for the result, accurately and concisely describing the company”.

7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them

Entrepreneur

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