‘Are Your Leads Really Prospects for Sales?’ – Convince & Convert Blog
Jeffrey L. Cohen says, “Content marketing is not really the new kid on the block anymore. It’s something nearly all marketers claim to practice. Even though there are still some that are creating content for content’s sake, the marketers who are successful are the ones who approach it with a strategy.
This is no different than any other kind of marketing. You need to know what you are trying to achieve, how you are going to accomplish that, and how you are going to measure a successful outcome. That’s a pretty succinct way to thing about marketing strategy. You can certainly add more detail, but at the highest level, it works.
So what do all those strategic content marketers want to accomplish? In a recent survey by Ascend2, 58 percent of content marketers indicated that they want to increase lead generation”.
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