‘5 Ways to Supercharge Sales with Predictive Lead Scoring’ – HubSpot
Sean Zinsmeister says, “Even if you’re not the “early adopter” type, you’ve probably heard about the rise of predictive analytics for sales. Perhaps your marketing team has tried out HubSpot’s new predictive lead scoring capabilities and is recognizing the value this kind of data-driven insight can bring. If you’re wondering whether predictive intelligence could make your sales team’s job easier as well, the answer is a resounding yes.
Predictive technology has matured rapidly, and there’s now a whole community of forward-looking businesses that are already showing proven results. Rather than rely on human intuition to guess who your best leads are, why not use advanced predictive scoring models that take into account thousands of signals and employ sophisticated data science to compute accurate predictions?”.
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