‘Five key changes within the world of celebrity marketing’ – Econsultancy
Nikki Gilliland says, “Guaranteed headlines and increased consumer interest means that celebrities have always been a hot commodity for brands.
Yet, in today’s ever-evolving social media landscape, a new type of personality is emerging.
With insight from our new Future of Celebrity Marketing report, published in association with Celebrity Intelligence, here are five ways the world of celebrity marketing is changing.
The definition of ‘celebrity’
Since the early days of reality television, we have seen a massive shift in celebrity culture.
No longer reserved for actors, musicians and models, people now find fame in increasingly diverse ways.
In the past five years, thanks to the explosion of YouTube and other social media channels, the definition of celebrity has become even more debatable”.
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