Rebecca Lieb says, “A few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged in across a two-plus-year run. The presentation outlined preparation and research, steps in execution, performance measurement and communication to teams.

Our goals have been aggressive, requiring a high level of organizational effort, analysis and internal motivation to remain focused.

SEO Content Marketing Goals

Take note of the last goal we set out for the program: 250 content marketing assets.

A mix of emotions ran across the audience member’s faces, ranging from disbelief to affirmation.

While hopefully, I provided compelling steps and tactics for realizing success (We have exceeded all of these goals), it is the last component of that presentation that I wanted to focus on here”.

How to maintain content marketing focus in long-running SEO programs

Marketing Land

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