Bethany Cartwright says, “Choosing any color scheme — whether for graphics, websites, brands, etc. — is a challenge in and of itself. That choice of colors sets the mood for anything and everything you create.

When it comes to data visualization, color is especially important. The color scheme sets the tone of the imagery and each color serves to represent a unique piece of information.

The colors you use in your data visualizations represent more than just one idea. The color scheme you choose has the power to display the type of data you’re showing, its relationship, the differences between categories, and more.

This post will take you through the process of choosing the perfect color combination for your next data visualization — from understanding your data to finding the right color tool.

How to Pick the Perfect Color Combination for Your Data Visualization

Is Your Data Sequential or Qualitative?

The first step when choosing a color scheme for your data visualization is understanding the data that you’re working with. There are three main categories that matter when choosing color schemes for data: sequential, diverging, and qualitative color schemes”.

How to Pick the Perfect Color Combination for Your Data Visualization

HubSpot

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