Patricio Robles says, “As Econsultancy founder Ashley Friedlein observed in a post about digital marketing trends for 2016, “mobile is eating the world.”

Coupled with the fact that programmatic has been nibbling away at digital advertising, it shouldn’t come as a surprise that mobile programmatic is thriving.

In fact, last month mobile ad platform MoPub declared that mobile programmatic has made the transition “from emergent to established.”

In its Global Mobile Programmatic Trends Report for Q1 2016, MoPub detailed how “event-based and seasonal trends early this year now point to alignment with the most established advertising channels.”

For example, political advertisers upped their mobile programmatic ad spend around key dates, such as debates”.

Mobile programmatic is now an established digital channel: Stats

Econsultancy

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