‘Scaling content marketing to a global level’ – Marketing Land
Rebecca Lieb says, “Enterprises are only just starting to incorporate content marketing as a discipline into the mix, and as a result, they’re quickly realizing content must permeate the entire organization. This applies globally just as much as it does regionally. Yet scaling content up to a global level brings with it a host of challenges.
Creating a global content marketing strategy is absolutely essential, but at the same time, it’s exponentially challenging. One large global organization asked me to help develop a global strategy, but to do so with two separate teams and in two separate client engagements that effectively bisected the globe (and as a result, the strategy) in two separate meridians.
It was a start.
I just worked with a major global non-profit to develop a content marketing strategy road map that will be applied across no fewer than 31 countries as diverse as South Sudan, Guatemala, the Philippines, the US and the UK”.
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