Lesya Liu says, “When you run any type of online ad to increase traffic to your website, where do you send that traffic? Are you directing people to the homepage or other generic page? Stop wasting your money, and pause any paid promotion you have going on — until you read this article.

Now that I’ve saved a little bit of your budget, let’s talk about landing pages. Landing pages are pages on your website that are built with two things in mind — a specific campaign and a specific goal or a particular action you want your new traffic to take.

Landing pages, if built right, are very effective in achieving your business goals. Unlike generic pages — and your homepage — every element of a lander should be working towards a definite measurable goal, whether it’s signing up for something, sharing email or buying your product.

When you send your paid traffic to your homepage or blog post, there are too many distractions. You’ve got current news and promotions, social links, the main navigation and lots of other links that pull a visitor’s eye in all sorts of directions”.

To Maximize Results Stop Sending Anywhere Except Your Landing Page

Entrepreneur

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