’12 Tips and How-tos For Leveraging the Power of Instagram’ – Business.com
Jean L. Serio says, “With 100 million daily users and everyone from teens to Millennials and seniors uploading and viewing photos and videos, it’s easy to see why Instagram is no longer simply considered “one to watch”.
The fact is, Instagram is now a full-scale social network. And a force to be reckoned with.
Furthermore, as of 2015, Instagram is the “king of social engagement,” delivering 29 percent more engagement than Facebook and 60 percent more than Twitter, says Nate Elliott of Forrester Research.
Their research evaluated 11.8 million user interactions with 2,500 posts. Brands using Instagram picked up 1+ million followers in 2015; almost five times higher than in 2014 says Forrester’s Elliott.
Not to mention Instagram engagement is approximately 3.5 percent more than Facebook and Twitter. The bottom line, Instagram engagement delivered 58 percent more engagement than Facebook; 120 times more than Twitter”.
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