‘4 Phrases That Signal a Totally Worthless Sales Email’ – HubSpot
Mike Renahan says, “Benjamin Franklin once said, “Either write something worth reading or do something worth writing.”
I’m going to bet he wasn’t talking about sales when he said that famous line, but the sentiment is still applicable to the field. If you’re writing an email that a prospect isn’t going to get any value from, why put the few minutes into writing it?
However, it can be difficult to assess whether or not your email provides prospects something of worth. A good test is to look out for a few problematic phrases in your emails that signal a relatively worthless message. In basketball, they call this type of assessment a heat check. When a player realizes that he has gone cold, instead of shooting 20 more times (and ultimately missing), he adjusts his strategy.
When you catch yourself writing these meaningless phrases in your emails to your prospects, it might be time to reevaluate and adjust your message.
1) “Just checking in”
On average, it takes more than five touches to convert a prospect into a customer, according to The Marketing Donut, which makes for a lot of “checking in.” However, the phrase “just checking in” can be translated, in my opinion, to, “hey — do you still want to buy?” This term most often comes up after a prospect has shown initial interest but is not moving through the funnel at the rate the rep would like them to go”.
Comments are closed.
