Jayson Demers says, “Chances are, you startup has it hard when it comes to marketing. Your brand identity is soft, maybe not even fully formed. You don’t have a lot of revenue coming in, and you have limited capital to work with.

What’s more, you probably don’t even have a dedicated team member for marketing — you may be doing everything yourself. With problems like these, no wonder social media marketing has become a major priority target for startups looking to build their reputation and attract new clients.

But while social media marketing is a legitimate and powerful tool for startup entrepreneurs, there are some misconceptions that have facilitated its misuse. Here are six of the biggest myths I’ve seen perpetuated among entrepreneurs:

1. Social media is free.
This is an important one to get out of the way. It doesn’t cost any money to set up a corporate or personal account with any of the major social media platforms you’ll probably consider using (Facebook, Twitter, Instagram, etc.)”.

6 Common Myths (Busted) About Social Media Marketing for Startups

Entrepreneur

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