‘Five ecommerce lessons from Burberry and Hermes’ – Econsultancy
Brat Mroz says, “In the world of luxury clothing brands, there are two that stand out: Burberry and Hermes.
Both brands are longstanding international status symbols at the forefront of the fashion industry – each featuring distinct and exceptional product lines.
But where they differ greatly is in their digital commerce offerings.
Burberry is a luxury brand that really gets it right. The brand’s digital experience is perfectly aligned with its image and persona – creating a sleek, chic, modern and cool feel.
The couture brand uses bold visuals throughout its site, with a dynamic homepage that integrates interactive elements and visually stunning photography that instantly captures the attention of any consumer”.
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