‘Is the subscription commerce boom over?’ – Econsultancy
Patricio Robles says, “One of the hottest trends in online retail in the past several years has been subscription commerce.
Much of the boom has been fueled by the rise of subscription box services that deliver products on a regular basis in a pretty little (or big) box.
Typically, these services are focused on a particular product category, such as healthy snacks or children’s books.
One of the poster children for subscription box services is Birchbox, which sends its subscribers five beauty product samples every month for $10 per month, or $110 per year.
Birchbox, like many subscription box services, adds a touch of personalisation, tailoring the samples it delivers based on profile information supplied by its customers.
The model has been a hit with consumers. Birchbox’s customer base reportedly eclipsed the million subscriber count, producing a business generating eight-figures in revenue each year”.
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