‘Mobile: A mindset, not just a handset’ – Econsultancy
Gina Roughan says, “From the moment we wake until we hit the pillow for some post-Netflix shut-eye, our smartphones are within reach.
From gaming or reading on the commute, to ordering the weekly shop or tonight’s Deliveroo dinner, we (i.e. consumers) rely on our mobiles to provide relevant content and services exactly when we need them.
This is not news: This is 2016, and brand marketers have read the UK mobile stats.
But whether or not brands are embracing the full opportunity offered by mobile technology is another matter.
Optimising your brand’s desktop presence for mobile is just the tip of the stylus.
The use of ever-increasing mobile functionality in the creation of meaningful experiences for consumers as they go about their daily lives needs to be the ambition”.
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