Tom Fielder says, “Why do we find ourselves tied to the television, compulsively watching the next episode – and the next, and the next, and the next – of our favourite series on Netflix?

We don’t necessarily want to keep watching, but if we do have more time, there is something about those cliffhangers, unresolved plotlines, and sudden twists of surprise that keep us glued to the tube for as long as five or six hours at a time.
There is something addictive — even compulsive — about stories.

The Storytelling Brain
According to cognitive scientist Michael Gazzaniga, a desire for narrative is hardwired into the left hemisphere of our brains. And as neuroeconomics researcher Paul Zak has shown, even the simplest narrative can evoke a powerful neurochemical response, triggering the release of “love” hormones such as oxytocin in the brain.

As human beings, we are born with an innate affinity for stories. So it should come as no surprise that the best sales reps are often brilliant at telling them”.

Storytelling in Sales: 5 Steps to Create a Netflix-Worthy Narrative

HubSpot

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