‘Survey Says: The Importance of Survey Data in Marketing’ – Business.com
Becky Wu says, “There’s nothing more important than the opinion of the masses when it comes to marketing. After all, without the approval and buy-in of the public, it would be hard to get any product or concept off the ground.
But when it comes to getting these opinions, companies are becoming spoiled with choices do you go with the latest tech to help you check digital analytics?
Do you set up a complicated system to check for behavioral data? Or do you go with the familiar stalwart of any research company: surveys?
It may not be seen in print as much anymore, but survey data is alive and well online and can make a huge difference in the success of a brand.
Although some may consider surveys tedious and too difficult to parse data from, they contain a wealth of knowledge that can help create a winning product”.
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