‘The 10+ biggest things to happen in PPC so far in 2016’ – Search Engine Land
Ginny Marvin says, “Paid search in 2016 might have started uneventfully, but the lull did not last. Beginning in February, there was a rush of announcements that culminated at the Google Performance Summit on May 24. Those announcements will shape much of what search marketers will be working on in the second half of the year. Here’s a look back at all the big feature updates, launches and news from Microsoft’s Bing Ads and Google AdWords so far this year.
The new Bing Network
In the first week of the year, Bing took over powering search and search ads on AOL from Google. In the 10-year deal, ads are served on AOL and AOL syndicated search partners.
In February, Microsoft formally separated from Yahoo with the launch of the Bing Network. In April 2015, the two companies announced what largely amounts to a dissolution of the Search Alliance after five years into the 10-year deal. Bing continues to serve ads on a good portion of Yahoo results, but account management is now completely separate, and Bing Ads scaled up a sales force of 450 and transitioned over 10,000 managed accounts in North America”.
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