Aaron Agius says, “Many companies don’t put as much thought into their About Page as they do their sales and marketing material.

That’s a big mistake, since the About Page is one of the few places where you can illustrate your brand’s quality and value all at once. This post will show you how to transform your About Page into another effective tool in building a relationship with your target audience.

Tell a story.
So many companies focus on business specifics in their About Page content, such as types of services and products offered. These are important parts who you are as a company, but people who’ve gotten to your About Page probably have already know most of this information. Now they want to know who you really are, why you do the business you do, and what your goals and values are. Your About Page should illustrate your business’s humble beginnings and highlight the positive attributes of your team that helped you get where you are today. Tell an inspiring story of what you hope the future will bring for your business. The About Page is also an opportunity to set yourself apart from your competitors. Visitors should walk away with an answer to this question: “Why should I associate with this brand instead of others?” The answer can be incorporated into your efforts to create a brand personality that resonates. Demonstrate how your brand identifies with your audience’s unique needs. Show how you’ve put yourself in a position to help them succeed”.

Transform Your Company’s ‘About Page’ From Jargon-Filled to Genuine

Entrepreneur

Sharing is caring