‘How Loyalty Marketing Programs Work and How to Build One’ – Business.com
Hicks Crawford says, “A loyalty program can be one of the most effective marketing tools for your brand.
Appealing to existing customers is an affordable way for businesses of any size to improve their profits over time.
There are many different ways to offer loyalty programs to your customers, providing them with discounts, perks and exclusive experiences.
Benefits of Loyalty Marketing
Loyalty marketing benefits small businesses, as it is more profitable to earn business from existing customers. In fact, 20 percent of your customers will generate 80 percent of your revenue. Acquisition is also a more expensive process, as it costs up to 20 times more to sell to a new customer than it does to sell to one of your existing customers”.
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