’12 Tips for Writing Clickable Search Ad Copy’ – HubSpot
Kristina Volovich says, “Content creation is an essential part of a marketer’s day-to-day job. From drafting ebooks to promoting webinars, we have to be creative and concise with our writing in order to engage our audience.
However, finding the right words can be tough — especially when there is limited space. I’m sure we’ve all struggled with having just one too many characters in a tweet (I know I have).
Creating search ad copy is similarly tough. It’s crucial to craft just the right copy to draw your potential customers in and make them interested in your offer.
So how do you stand out in just a few words? We’ve put together a list of best practices that will help you boost your ad performance in no time”.
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