Patricio Robles says, “Snapchat is one of the most popular messaging apps for teens, and its rise could even be partially responsible for a decline in how much users are sharing on Facebook and Instagram.

But Snapchat is itself changing.

According to comScore data, in May 38% of US mobile users aged 25 to 35 and 14% of those older than 35 used Snapchat, a significant increase from 5% and 2%, respectively, three years ago”.

Snapchat’s user base is getting older: How should marketers respond?

Econsultancy

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