Shar VanBoskirk says, “Yahoo!’s assets are on the sales block. And of the several potentials in the final stages of the bidding process, Verizon is getting a lot of speculation, perhaps because many consider it unlikely that Verizon will/should take Yahoo! too after picking up that other Web fossil, AOL, one year ago.

Here are my thoughts:

Verizon wants Yahoo to fill out its omni channel content and advertising play. The more access to customer data it has (online through Yahoo and AOL, in home via cable boxes, on mobile via smart devices) the more targeted it can be with advertising and sponsored content or product placements across those same devices. This allows Verizon to create better ad products which is competitive against primarily online giants (Google) and creates a better user experience which is competitive against other cable and telecom providers”.

A Verizon/Yahoo! Deal Could Usher In Customer-Obsessed Omnichannel Experiences

Forrester

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