Ben Davis says, “Are you new into an account exec or account manager role?

Here are eight lessons to learn.

As preface I should say, I’ve never worked in an agency, but I have been a client and also met and worked with lots of agency bods.

There are many articles like this on the internet, this is just my take on common business sense.

1. Don’t shirk the groundwork

Account managers (AM) must pray at the church of research.

Even if you are only working on a niche project – perhaps some copywriting or a microsite – and not a brand-defining above-the-line campaign, that doesn’t excuse you from research.

It doesn’t take long to get an appreciation of brand and industry history, to follow/subscribe to brand comms, to experience a service or product, to trawl through owned media, to read an annual report – and that’s before any discipline-specific research (e.g. SEO analysis)”.

Eight lessons for new digital agency account execs & managers

Econsultancy

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