Ben Davis says, “Sales and marketing are converging in many businesses. But why and how?

Econsultancy’s latest Digital Transformation Best Practice Guide answers exactly those questions.

Here are some of the key insights.

Why merge Sales and Marketing?

1 Effectiveness of marketing and sales is under scrutiny

The combined cost of sales and marketing is estimated to be between 15-35% of an organisation’s total costs.

With any activity costing so much, its effectiveness must be under scrutiny.

This is especially true in the UK at the moment, where, as Mark Patron points out, every CFO will be looking to trim the fat from their organisations in the wake of a referendum-induced economic downturn”.

The Sales & Marketing departments: Why & how they should merge

Econsultancy

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