Samir Kazi says, “To understand e-commerce in India, we have to understand the variable factors – mobile telephony, internet and the love for shopping. The average Indian loves to shop. With festivals almost every month, there is a plethora of things needed to buy, and gifts to be sent. With the emergence of the internet, accessibility and speed gained prominence. In addition to this, the burgeoning of mobile telephony which according to TRAI, just touched the 1 billion subscriber base; and now with smart phones, and internet access through 4G e-commerce sites have gained prominence for their convenience and reach. Online shopping is as important to urban Indians as snacking or nashta at 5pm.

The internet scenario – some numbers

IAMAI puts the Indian internet user base to around 354 million (June 2015) and is expected to touch 500M by 2017. This is the second largest user base in world, only behind China (650 million, 48% of population), but the penetration of e-commerce is low compared to markets like the United States (266 M, 84%), or France (54 M, 81%)”.

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