Barry Levine says, “Google has taken another step toward becoming a one-stop, cloud-based solution for major media companies.

Late last week, the tech giant announced its acquisition of Mountain View, California-based video platform Anvato. Deal terms were not made public.

Anvato’s Media Content Platform automates the encoding, editing, publishing and secure distribution of video across different platforms, and it will now become part of Google’s Cloud Platform. Previously, Google offered cloud-based rendering, media archiving, video transcoding, distribution and similar services.

This acquisition means that video program producers can now work inside Google’s cloud for most, if not all of their post-production and distribution needs, including video editing, ad insertion and managing one-off or subscription payment.

Founded in 2007, Anvato’s current roster of customers includes NBCUniversal, Fox Sports, Bravo, USA Network, Univision and other large media companies”.

Google adds cloud-based tools for online video programs with purchase of Anvato

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