‘How to Automate Email Prospecting Without Losing Your Soul’ – HubSpot
Pete Caputa says, “Forty-two percent of salespeople report that prospecting is the part of the sales process they struggle with most. But as a sales professional, consistent prospecting efforts are arguably your most important activity. And these days, email is an essential part of an effective prospecting campaign.
The hardest part of email prospecting? Efficiently making the right amount of high-quality attempts to each prospect with the right amount of time in between. The average rep only makes two attempts before giving up, yet the average sale requires eight attempts.
It’s no wonder most salespeople are failing at their jobs. They simply don’t make enough attempts to connect with each prospect.
However, sending more of the same emails isn’t the answer. The reps who are making multiple attempts often send the same message to each prospect over and over again. Or worse, they forward their original message and attempt to guilt trip prospects with lines like “Have you seen my previous emails?” Not a good idea”.
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