Jeff Rajeck says, “”Boost Post”

This button is on every Facebook update, and it’s always so tempting to push. I mean, who wouldn’t want to fork over a few bucks and get more exposure?

Most sensible brand marketers, however, aren’t that hasty. Instead, they usually hold back and wait to see what happens with the post before putting money on it.

And they do this because judging content ahead of time is tricky.

Sometimes the strangest posts take off on their own, organically, whereas other times great ones go nowhere, even when sponsored.

But how can we do better than that? How can we have some idea in advance what content is going to be worth promoting?”.

How to maximise the impact of sponsored social posts: APAC case study

Econsultancy

Sharing is caring