Amie Marse says, “Search Engine Optimization (SEO) is an incredibly intricate process that has recently become a crucial component of digital marketing.

Search engines are remarkably valuable to business, with Google dominating more than 80 percent of all search engine users.

SEO is essentially a game between marketers and the search engines: marketers attempt to leverage how search results are collated, and search engines constantly change how that happens to keep things pointed toward quality results.

One disadvantage marketers face in this game is that the search engine companies can essentially change the rules whenever they want.

Marketers may spend countless hours researching the best keywords and building authoritative links in an effort to rank highly in relevant searches”.

The Great Google Game: How Parent Companies Dominate Google Results for Their Subsidiaries

Business.com

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