‘User-Generated Content Is How You Get Your Customers to Sell for You’ – Entrepreneur

Aaron Orendorff says, “Let’s start with the bad news: You are not your company’s best salesperson.

In fact – no matter how effective your training, incentive or marketing programs may be — nobody within your business is as good at selling as your customers. This is why brands are taking advantage of user-generated content (UGC).

According to Business Insider, shoppers who interact with UGC are 97 percent more likely to convert with a retailer than customers who do not.

The science behind UGC on social media is built on the principle of social proof.

According to Yotpo, at its most basic level, user content marketing is based on a psychological response known as social proof. Social proof explains we are hardwired to learn from others to help us avoid making potentially harmful choices. For example, if we see someone else touch a hot pan and experience pain, we are probably not going to try it for ourselves”.

User-Generated Content Is How You Get Your Customers to Sell for You

Entrepreneur