‘Why Pharma marketers are increasingly turning to social media’ – Econsultancy

Tamara Littleton says, “It wasn’t long ago that pharma brands tended to avoid social media.

The strict regulation of the industry’s advertising communication still acts as a motivator for the industry to be cautious with social content, yet increasing numbers of brands are taking to social media anyway.

What’s changed?

The opportunity for engagement

Pharma, like the finance sector, has realised that there’s opportunity in engaging in dialogue with customers on social media.

Social content doesn’t have to be about the business and its products, in fact these can be some of the least engaging subjects to post about.

The most successful pharma brands on social are the ones that focus on sharing content around the values of the company and its customers. They know what’s important to their followers and they post content that connects”.

Why Pharma marketers are increasingly turning to social media

Econsultancy