‘6 Sales Email Trends We Wish Would Die Immediately’ – HubSpot
Aja Frost says, “Most of the time, we don’t realize trends are ridiculous until after they’ve faded away. Think: Pet rocks, shag carpet, Jazzercise, to name a few.
These six sales email trends, on the other hand, are so atrocious that we’re not just recognizing how horrible they are — we’re calling for their immediate death. They’re worse than ineffective: They piss off prospects and immediately bring down your closing rate.
Read on to see which six email techniques you should stow away with your MC Hammer pants.
6 Horrible Email Trends That Need to End
1) Using a Fake “Re:”
According to data from 30 million emails, using “Re:” in your subject can generate a 92% open rate.
But that definitely doesn’t mean you should sprinkle “Re:” into outreach messages where it doesn’t belong — because the end goal isn’t getting the prospect to open your email, it’s getting the prospect to respond”.
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