Barry Levine says, “Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.”

Previously, co-founder and VP Adam Schoenfeld told me, clients have received their social analytics via reports. Now, they can query the data via the API, when it is integrated with an analytics or business intelligence (BI) platform such as QlikView or Domo, enabling comparison with other kinds of marketing data. A typical query through the platform, for instance, might ask: “What are my top 10 photo posts across all channels?”

Simply Measured’s platform offers social data from eight networks: Twitter, Facebook, Instagram, Pinterest, YouTube, Tumblr, LinkedIn and Google+. The new API currently connects to feeds from the first four, with the others to be added later”.

Simply Measured offers “first social measurement API” for marketers

Marketing Land

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