Jayson DeMers says, “Shares are a big deal for content. These shares come in two forms: A user can share a piece of content from your site onto their social media profile directly, or they can encounter your article on social media and share, retweet or re-pin from there.

Either way, the effect is similar: It increases the reach of your article to more people, adds to the social proof of your article’s success, and may even affect how many links and how much traffic it earns.

The problem is, social shares are far from guaranteed, and there’s no repeatable, reliable formula to ensure you get them. So what do you do when your content isn’t getting as many shares are you’d hoped — or if it isn’t getting shared at all?

First, you need to understand what the problem is. There are three main types of problems that could be behind your content’s lack of shares.

1. Audience problems

The first type of problem is audience targeting, which can prevent your content from getting seen by the people most likely to share it”.

3 reasons your content isn’t getting shared — and how to fix them

Marketing Land

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