‘Fix What’s Broken: The ROI of Pivoting Your Marketing Strategy’ – Business.com

Alison Napolitano says, “It’s the definition of insanity: Doing the same thing repeatedly and expecting different results.

In business, the better bottom-line approach is to consider making a change when something isn’t working.

Pivoting your marketing strategy can lead to more effective results and boost your return on investment or ROI.

As noted in an infographic by MBA@UNC, an online MBA program, the sports industry is one sector challenging itself to pivot by reimagining how it engages with its female fan base.

In the past, women have often been an afterthought in the male-dominated world of sports. However, since women’s purchasing power is growing they control 70 to 80 percent of consumer purchases with incomes expected to reach $18 trillion by 2018 sports marketers are focusing on how to capture these previously untapped dollars”.

Fix What’s Broken: The ROI of Pivoting Your Marketing Strategy

Business.com