Barry Levine says, “Your browser has witnessed the kinds of content that you’ve found useful, and all browsers together know what all users find useful. So why not turn your browser into more of a content recommendation engine?

That is the idea behind Context Graph, a new content recommender system that Mozilla is building for its Firefox browser. The goal, according to a project post on the Mozilla wiki, is “to help people find new stuff based on their current context.”

As an example, the post notes that there are links from a variety of webpages that point to a typical single YouTube video. Quite possibly, some or all of those referring links are touched by almost everyone reaching that video, because they represent good sources of content on that topic. But the viewer of the video doesn’t necessarily know about any of those referring links.

Google, of course, does, since referring links have been a driver of its search engine results since its inception. So, one implementation of the Context Graph would be making the most popular links available to the viewer of the video, a kind of transparent Google”.

Mozilla envisions a new kind of crowd-sourced content recommendation

Marketing Land

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