‘Rotating ad copy: What traffic are you missing out on?’ – Search Engine Land
Daniel Gilbert says, “Ad testing is massively important.
But you knew that already. You’ve set up all your ad groups with multiple ad copy variants.
But the thing is, you don’t want to test for its own sake. You can’t just write a bunch of ads and leave them. At some point, you have to make decisions — keep the winners and lose the losers. If you keep showing losers, you’re missing valuable clicks and conversions.
But if you’ve got a big account, it’s easy to lose track of all the tests going on. And if you’ve just inherited an account, you have no idea what tests were set up in the first place!
And that’s where the latest AdWords script from the team at Brainlabs comes in…
An AdWords script for finding your best ads
The script below goes through each ad group and finds the best ad. Then, it works out what could have happened if the other ads had been paused and all their impressions had gone to the winning ad. That tells you how much you’re missing out on (and which ad groups should be priorities when setting up new tests)”.
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