‘Twitter will tell brands more about people who see their tweets, visit their sites’ – Marketing Land

Tim Peterson says, “Twitter knows a lot about a person based on their Twitter account. Like whether they’re male or female, what language they speak, what kind of music they like, which TV shows they watch, what major city they live in and who their cell service provider is. Now Twitter is making it easier for more brands to access that information.

On Tuesday Twitter-owned data platform Gnip officially opened up its Audience API so that any brand can use the analytics tool to get a cheat sheet of demographic and interest data about any group of Twitter accounts. And it’s making it easier for any brand using the tool to find out about people who may have come across the brand’s tweets or stumbled onto its website.

Before we get into the kinda creepy stuff, it’s worth noting that brands won’t be given this data specific to individual accounts. The data will be anonymized and aggregated based on a defined group of at least 500 Twitter accounts”.

Twitter will tell brands more about people who see their tweets, visit their sites

Marketing Land