‘What Makes Visual Content Go Viral?’ – Convince & Convert Blog
Andrea Lehr says, “It all seems to start with an unsuspecting subject.
Consider Michael Jordan. In September 2009, Jordan was inducted into the Naismith Memorial Basketball Hall of Fame. He delivered an emotional speech about his prolific career that pushed him to tears. Who could blame him, right?
Three years later, an image titled “Sad Michael Jordan” was submitted to MemeCrunch, and now—whether it’s the Golden State Warriors falling short of back-to-back championships or a video highlighting every death over Game of Thrones’ six seasons—you’ll inevitably find Photoshopped versions of just about any upsetting event that feature Jordan’s tearful mug.
This is viral content at its best, and this intense wave of exposure has come to define our online behavior both as spectators and consumers. The caveat for brands? Saturating the web in a similar manner—specifically with overly promotional content—is proving less and less effective”.
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