‘Facebook brings Instant Articles to Messenger’ – Marketing Land
Tamar Weinberg says, “With the success of Facebook’s Instant Articles — which allows for a super-fast experience that gives users immediate access to publisher content — it’s no surprise that the next iteration of Facebook Instant Articles is support for it within direct messages.
The company announced today that Facebook is rolling out Instant Articles to its Messenger platform, beginning with Android and moving to the iPhone shortly thereafter.
The user experience won’t change too drastically — and quite honestly, most won’t even know anything changed. If an article is an Instant Article, users will see the lightning bolt within a link shared on Messenger to indicate that it was an Instant Article that was shared”.
Comments are closed.
