‘Introducing the “Influencer Marketing Technology Landscape”’ – Marketing Land
Travis Wright says, “Influencer marketing is a “hot mess,” according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack. Currently, with influencer marketing technology, there isn’t one solution that comprehensively covers all areas. From discovery to engagement to tracking and reporting, there are many different solutions, but they don’t always fit together.
Sound familiar? Welcome to martech.
San Francisco-based Lighthouse3, a market research and strategy consulting firm, is among the first to attempt to demystify this influencer martech space with their comprehensive report, “The CMO’s Guide to Influencer Marketing Technology” (email registration required)”.
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