‘Marketers look to climb aboard the Pokémon Go phenomenon’ – Marketing Land
Barry Levine says, “The past week will go down in marketing history as the point when augmented reality (AR) became a real thing.
The reason: the sudden craze of Pokémon Go, launched barely a week ago. Based on the entertainment franchise of games, trading cards and cartoons that began in the 1990s, the new game requires an iOS or Android app.
When you open the app and look through your smartphone screen, you can find various Pokémon creatures that you can capture by rolling virtual balls at them.
Officially, the app is only currently offered in the US, New Zealand and Australia. But two days after its launch, it was installed on more US Android phones than Tinder, and 60 percent of those US Android users who have installed the app are using it daily.
As of July 11, nearly 11 percent of all Android devices in the US had the app installed. Countless participants are navigating the streets of the launch countries, looking through their phone screens”.
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