'Six case studies that show how digital out-of-home advertising is changing' - Econsultancy | Internet Marketing NewsWatch

Ben Davis says, “Out of home (OOH) advertising is changing as more and more digital inventory is unveiled.

In this post, we look at the most important developments in digital OOH through the lens of six innovative brand examples.

The OOH landscape – automation of dynamic and contextual advertising

Before looking at some of the most innovative campaigns, it’s worth discussing what technology is offered by the big outdoor advertising companies.

Both Clear Channel and JCDecaux have what are effectively digital content management systems.

These platforms (titled play IQ and SmartCONTENT, respectively) allow the right content to be served to the right place at the right time”.

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‘Six case studies that show how digital out-of-home advertising is changing’ – Econsultancy