‘Three reasons why you should localize social media posts’ – Econsultancy
Jeff Rajeck says, “One might assume that when global brands run social media pages in foreign markets that they localise the content.
Surprisingly, though, many don’t.
Sure, the text is translated and links point to a local website, but a lot of what is posted on social media in Asia, for example, is surprisingly similar to what is posted in the brands’ home countries.
There are many good reasons for this.
First off, it’s easier to manage. Marketing resources may be stretched and having one base creative makes it much easier to roll out a campaign globally.
Also, many brands prefer to project a single image globally. Doing so avoids having to have difficult discussions between the regional and HQ marketing teams”.
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