Nash Riggins says, “When it comes to the realm of online advertising, Google AdWords is the undisputed king. Over the course of the last decade, Google’s Pay-Per-Click service has made it simpler than ever for small businesses to expand their digital profiles.

AdWords helps companies to track down likely consumers, enhance their marketing reach and generate scores of invaluable sales leads. That being said, it can be extremely difficult to try and sell your business in just a couple lines of copy. When you’re that limited for space, you’ve got to make every word of your text ads count.

That’s why we’ve rounded up 15 top tips that will ensure you’re able to write the most clever, effective and marketable text ads on AdWords.

Writing Effective Text Ads for Google AdWords

1. Look at Your Competitors

It doesn’t matter whether you’re just getting started on AdWords for the first time or you’ve been using it for a decade – you should always be keeping an eye on the competition. On the one hand, that’s because you don’t always need to reinvent the wheel. Take a look at how your competitors are using AdWords, what their ads say and whether that copy seems to be effective. But on the flip side, be sure to look at what your competitors could be doing wrong so that you can avoid their mistakes”.

15 Tips For Writing Clever Google AdWords Text Ads

Small Business Trends

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