Adam Honig says, “Are you aware of how insanely popular Pokémon Go is?

(If you’re trying to snag a Zubat as you read this, you know.)
According to Time Magazine, the game is

[b]igger than Tinder and on its way to smashing Twitter’s ‘daily active users’ ceiling. That’s how nuts this Pokémon Go augmented reality experiment has become since it was unceremoniously loosed on the iOS and Android app stores on July 6.

In fact, it’s become so big that, according to NBC News, police departments country-wide are issuing proactive warnings in order to protect the safety of players. People are walking into the streets and exploring all sorts of dangerous places to find the elusive Pokémon.

What does this have to do with sales? On the surface, nothing. Your first reaction might be “the heck with that — I’m busy making my calls today, thanks.”

But wait a second. The hardest part of the sales process is prospecting, according to HubSpot’s 2015 State of Inbound report”.

3 Ways to Increase Sales with Pokémon Go

HubSpot

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