Leslie Ye says, “According to HubSpot’s 2015 State of Inbound report, 42% of salespeople report that prospecting is the most difficult part of the sales process.

And it makes sense — in an age where buyers know more than ever and everyone is incredibly busy, it’s harder and harder to get someone to pick up your call or respond to your email.

Dan Muscatello, a HubSpot enterprise sales rep, has a unique strategy that makes this painful process a little easier and more effective: His prospecting emails are all two sentences or shorter.

Here’s why Muscatello does it:

1) It’s mobile-friendly.

Fifty-four percent of emails are opened on mobile, so it’s critical that your email reads well on a phone screen”.

Why Your Prospecting Emails Should Be 2 Sentences or Shorter

HubSpot

Sharing is caring