’23 clever uses for colour in ecommerce UX’ – Econsultancy
Ben Davis says, “Colour plays an important part in web design and ecommerce.
From little UX quirks and best practice, to stylish branding and aesthetics, I’ve rounded up 23 uses for colour in ecommerce.
1. Virgin America – green for validated fields
Let’s start with something simple but beautiful. Upon validating my data entry, Virgin America turns each field green.
Purple is also used to highlight a field that hasn’t been completed yet, as I click into it”.
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