‘4 B2B Content Secrets You Fail to Use’ – CMI
Dan Stelter says, ““When writing copy, assume that your product is the last thing on your reader’s mind.” Bob Bly shares that great insight in his Bob Bly’s Secrets of Successful Business-to-Business Direct Marketing special report.
And yet, much B2B content marketing is relatively immature, focusing on the product, features, and benefits. As the research reveals:
Eccolo Media says “B2B buyers think white papers have too much marketing hype, not enough truly unbiased information, too general of information, and they’re too long””.
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